Does the thought of having to travel across the country (or further) to deal with interviews and book signings make you cringe as an author? Would you rather be home working on your next book instead? The good news is that virtual publicity tours have been picking up steam for a while now in the […]

Posted in Online Book Promotion, Book Publicity 3 Comments »

If you’re an author, you really can’t afford to be absent from the blogosphere. Writing and managing a blog isn’t always easy (especially if you’re determined to do it well), but the benefits of blogging for authors make it well worth it. Here are ten reasons you should consider launching an author blog if you […]

Posted in Online Book Promotion 5 Comments »

Article marketing is a pretty popular form of Internet marketing, even with authors. Yet most authors marketing their books through article marketing aren’t doing it as effectively as they could. They mass-publish articles to article directories, which can present several problems. Here’s a breakdown of what many writers do:
An author will write one or more […]

Posted in Online Book Promotion 7 Comments »

Welcome to the All Book Marketing blog, where you’ll learn about book promotion, online book marketing, book PR, author publicity, and more.
This blog is run by publicist and online PR specialist Jennifer Mattern, owner of JH Mattern Communications and the All Freelance Writing blog and writing forums. Mattern is the author of the e-book, Press […]

Posted in Author Publicity, Online Book Promotion, All Book Marketing Blog, Book Marketing Tools, Ebook Marketing, Book Publicity, Book Market Research, Book Marketing Plans, Book Marketing Services, Book Marketing (general) No Comments »