Does the thought of having to travel across the country (or further) to deal with interviews and book signings make you cringe as an author? Would you rather be home working on your next book instead? The good news is that virtual publicity tours have been picking up steam for a while now in the […]

Posted in Online Book Promotion, Book Publicity 3 Comments »

We talked the other day about an example of an editor personally connecting with a buyer (in this case, me) after a purchase. It was an excellent example of relationship building with your target market for your book.
So today I want to ask you… how else can authors build a relationship with their audience, whether […]

Posted in Book Publicity No Comments »

I just added a sample media advisory done for an author’s book launch event over at my business site.
If you’ll be inviting the media to a book publicity event of your own, feel free to take a look at this example media advisory, and use it as a guide in writing your own:
Book Launch Event: […]

Posted in Book Marketing Tools, Book Publicity 1 Comment »

When should you send a press release about your book to the media? When (and why) will they care? In this Digital Age, it’s relatively easy for anyone to write up a basic press release and publish it online inexpensively. However, that doesn’t mean that you should just because you can.
addthis_url […]

Posted in Book Publicity 1 Comment »

I originally created this book launch press release template for AllFreelanceWriting.com.
Authors can use the following book launch press release template freely for their own book publicity needs to help build some buzz around their book launch. Please don’t republish this template elsewhere or distribute the template in any way other than as a completed release […]

Posted in Book Publicity 2 Comments »

Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, […]

Posted in Book Publicity, Book Marketing (general) No Comments »

Rick Frishman (a co-author of one of my favorite books on marketing for writers: Guerrilla Marketing for Writers) has put together a multi-part book publicity tool kit for BeneathTheCover.com.
The resources are excellent collectively, but I couldn’t find a nice way on the blog to navigate from one part to the next. So I thought sharing […]

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Welcome to the All Book Marketing blog, where you’ll learn about book promotion, online book marketing, book PR, author publicity, and more.
This blog is run by publicist and online PR specialist Jennifer Mattern, owner of JH Mattern Communications and the All Freelance Writing blog and writing forums. Mattern is the author of the e-book, Press […]

Posted in Author Publicity, Online Book Promotion, All Book Marketing Blog, Book Marketing Tools, Ebook Marketing, Book Publicity, Book Market Research, Book Marketing Plans, Book Marketing Services, Book Marketing (general) No Comments »