A writer is a writer is a writer, right? Not quite.
You may have published a novel, non-fiction book, or e-book in your industry, but if you want to be proactive in your book marketing and promotional opportunities, you need to diversify those writing skills. Writing a book (or e-book) doesn’t mean you know how to […]

Posted in Book Marketing (general) 2 Comments »

Let’s compare a few publishing models authors might consider: traditionally-published books, self-published books, and e-books. Each as their own benefits. For example:

Traditional Publishing - There’s a certain amount of respect that comes from being a published author, you’re often paid an advance, and there’s a publisher to help with the marketing of your book.
Self-Publishing - […]

Posted in Book Marketing (general) 5 Comments »

Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book […]

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Working in PR, I’m constantly exposed to the misconception of a lot of people that marketing and PR are essentially the same thing. Others will mistakenly tell you that PR is a component of marketing, which is also wrong. While marketing and PR often work towards similar goals, and sometimes make use of similar tools, […]

Posted in Book Publicity, Book Marketing (general) No Comments »

Welcome to the All Book Marketing blog, where you’ll learn about book promotion, online book marketing, book PR, author publicity, and more.
This blog is run by publicist and online PR specialist Jennifer Mattern, owner of JH Mattern Communications and the All Freelance Writing blog and writing forums. Mattern is the author of the e-book, Press […]

Posted in Author Publicity, Online Book Promotion, All Book Marketing Blog, Book Marketing Tools, Ebook Marketing, Book Publicity, Book Market Research, Book Marketing Plans, Book Marketing Services, Book Marketing (general) No Comments »