Before you can think about promoting your book, you have to identify your target market - the people most likely to buy your book. Why? Because if you don’t properly target your audience, you’ll waste time and money on ineffective marketing or promotional tactics. Planning is as important in marketing a book as it is […]

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Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital when writing a book proposal that you plan to pitch to publishers. Here are […]

Posted in Book Market Research 1 Comment »

Welcome to the All Book Marketing blog, where you’ll learn about book promotion, online book marketing, book PR, author publicity, and more.
This blog is run by publicist and online PR specialist Jennifer Mattern, owner of JH Mattern Communications and the All Freelance Writing blog and writing forums. Mattern is the author of the e-book, Press […]

Posted in Author Publicity, Online Book Promotion, All Book Marketing Blog, Book Marketing Tools, Ebook Marketing, Book Publicity, Book Market Research, Book Marketing Plans, Book Marketing Services, Book Marketing (general) No Comments »