About

All Book Marketing is a book marketing blog addressing book publicity and promotion issues from getting media coverage for a new book to overall author publicity and tactics for increasing book sales.

The blog is designed to be a marketing resource for authors of print books (including self-published books) as well as e-books. All Book Marketing will cover a variety of writing styles and genres, offering book marketing tips for anything from nonfiction books to novels to children’s books.

All Book Marketing is run by publicist and online PR specialist Jennifer Mattern, who owns JH Mattern Communications, where she works with a variety of independent and creative professionals including musicians, authors, and small business owners. She is the author of an e-book on effective press release writing: Press Releases Made Easy, and has a second e-book (Building Pre-Launch Buzz for Your New Book: Your 90-Day Pre-Launch Book Publicity Plan) due to be released in December 2007. She also runs several websites and blogs including the BizAmmo small business blog, Naked PR blog, and All Freelance Writing blog and forums.

This blog will help you better understand the market for your book, and how to compete against your competitors online, in the media, and more. Book marketing begins long before your book is written. Let All Book Marketing help you get more exposure (and more sales) for your book or e-book.