Amazon Out of Stock
April 26, 2008
Is Amazon one of the primary sales outlets for your books? Do you find that it’s kept reasonably well-stocked, or do they constantly under-order and run out, leading to long delays for your customers (and perhaps discouraging overall sales with some)?
After my last post, Aaron Christensen had mentioned to me that it’s not unusual for Amazon to be out of stock of his book (because I mentioned ordering from the official site when I couldn’t order from Amazon). He’s not the first person I’ve heard that from.
I’ve heard that several authors have “gotten around it” by acting as their own seller through Amazon, not only selling new copies, but also as a way to sell used or returned copies that they otherwise might have a harder time selling. Do you? What’s your experience with this method if you do?
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All Book Marketing is a blog on book marketing and book publicity, run by publicist and online PR specialist Jennifer Mattern.
April 27th, 2008 at 7:29 am
I’ve set up an Amazon Advantage account where I sell my books through Amazon. When Amazon is taking forever to order from Ingram to restock my book, I usually pick up the missed sales via the Advantage program.